
Blackberry Corner @ Mall Ambassador
Nowadays, many questions and statements are addressed to me regarding Blackberry, from those who assume I have it already (“What is your PIN?“), to those who worship Blackberry or should I say ambassadors of Research In Motion?
(“Hari gini ga punya BB?“,”You should get yourself a BB“). At the same time, I also witness how Blackberry take Indonesia market by storm. Not difficult, number of new Blackberry users from my colleagues at work and also friends says it all already. Not to mention the long queue of people in shopping mall outside Blackberry outlets. So what is so special with Blackberry itself that one by one, people are switching to this device? If few years ago you see people carrying two devices (GSM and CDMA), now you will see two or three devices (with one of them is Blackberry).
The growth of Blackberry in Indonesia is indeed phenomenal. Recent report suggested the growth is at incredible 500%, with total sales to date of 1.2 millions, making Indonesia among the top countries of Blackberry Users (along with the US and Canada). Positioned as a smart phone with specialties in push email, this device target market is supposed to be those who need to be connected to the email all the time, i.e. business people. Are we saying that number of business people in Indonesia is far bigger than other countries? Certainly not.
One of the logical explanations behind the craze for blackberry in Indonesia is that the internet infrastructure is so poor that people switch to mobile broadband for internet access. Maybe yes. But there are so many devices with 3.5G connectivity capability which cost far lower than Blackberry. Why not them? The monthly fee for the unlimited internet is also quite similar (150K per month). Touch screen smart phones such as i-Phone or Google Nexus One with larger screens offer better experience in internet browsing than BB. So this argument does not stand.
Another argument is that Indonesian people are not comfortable with touch screen and prefer Qwerty pad. This is true. Qwerty pads indeed offer much comfortable in texting. Well, we have many other qwerty pad devices, particularly those China-made. They are also equipped with internet access capability. Why not them? So this argument, again, does not stand.
Now, the only distinct feature which makes Blackberry stands out against other devices is the Blackberry Messenger (BBM). This one for sure is the killer. It allows fellow BB users to send text, free of charge. To many people, this feature is the main selling point, citing that it saves them money on monthly Telecommunication bills. Well, on top of the cost of millions of rupiahs on the device at the first place, the monthly fee, say at 100K per month, I would reckon that those who say BB saves them money have monthly average spending on telecommunication bills above IDR 200K. To some people, this might be true, but to some others, sorry, you are just using the economical reason excuse to shield away from your craze about Blackberry
The rising popularity of social networking and microblogging sites such as Facebook and Twitter, and also the popular chatting tool Yahoo Messenger also plays part in the increasing demand of Blackberry. I can bet that there are more than 95% of Blackberry user having Facebook account. Coincidentally, the growth of Facebook users in Indonesia is also one of the fastest in the world. Now, what’s that all about?
Judging from the popularity of new package from telecommunication provider (50K per month for Yahoo Messenger, Facebook and Tweeter access only), and combining all the reasons above, the conclusion I can derive on the rising popularity of Blackberry : Indonesian people just love to chat, text, Facebook-ing and Tweeter-ing
The craze for blackberry will still last. And well, for now, I’m still not switching to Blackberry, but I don’t rule myself out to be taken by Blackberry storm in the upcoming times.

Just when you think Mighty
“I’m going home to watch Obama’s inauguration ceremony” said my colleague when he made an earlier-than-normal office-home trip yesterday. What I mean in “normal” here is of course passing office hour already, but compared to his normal time, it was somehow “earlier”. Later in the evening when I logged in to facebook, I saw some friends’ status about the watching the event. Well, those are just two very simple examples of the enthusiasm about Obama.
Have you ever heard and watched the reality show called Survivor ? Well, to me personally, it definitely ranks among the best. This series caught my eyes for the first time back in my college time, aired in Indosiar station. Since then I’ve become the avid fans of it, but couldn’t do much since Indosiar decided not to continue airing the series after the Australian Outback season (I reckon it’s the second season of Survivor!). Not until I get to know Torrents lately that I started to get fond of this series again. You might think that I still can access the survivor’s official site to watch it or even @ YouTube!, but trust me, it’s a different story and much enjoyable if you watch it not through streaming, given the internet quality in Indonesia.
The concept of the game itself is quite simple. Contestants start the series in two tribes and they must compete against the other tribes in series of challenges, competing for both prizes and the survival in the game. It takes 39 days to a full series to conclude the winner who will take away a staggering USD 1 Million! FYI, in those 39 days, the contestants live in a very minimal condition, including shelter and food. That’s why it’s called Survivor! To survive the conditions and at the same time, try to win the game. There are two types of challenge, i.e. Prize Challenge, and Immunity Challenge. For the former, if the tribe win the challenge, it’s entitled to valuable prize such as fishing tools, food, hunting utensils, etc (imagine you can use those tools to strengthen your survival), while in Immunity Challenge, the loser team needs to go to Tribal Council and votes off one of its member to be eliminated and sent home. When number of contestants reduced to 10 (if I’m not mistaken), the tribes are merged into one. Starting from this stage, each contestant is fighting for him/herself, competing in the Individual Challenge where the winner can’t be voted off.

